The latest ‘MarketingExperiments’ blog post is titled “Marketing Optimization: You can’t find the true answer without the right question”.

Daniel Burstein says, “It’s the holiday time, so let me talk about a holiday. Passover, naturally (hey, if you want to succeed in marketing, don’t follow the crowds).

In the classic seder, there are The Four Sons. For this blog post, I’m going to focus on “the one who does not know how to ask a question” because I think that’s a perfect explanation of where many marketers are right now with their testing practices. For example, according to Jeff Rice’s just released 2012 Email Marketing Benchmark Report“.

Marketing Optimization: You can’t find the true answer without the right question

MarketingExperiments Blog

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