Lyris has released a free guide entitled “Email + Twitter + Facebook:  22 Tips to Cross-Channel Success”.

Lyris team says, “This guide highlights key takeaways for marketers on why cross-channel marketing makes good business sense. It provides tips and techniques for aligning Email, Twitter and Facebook to fully engage customers, deliver value and drive measurable revenue growth.

Learn how:

  • Starting with a simple subject line can launch a powerful  3-pronged campaign
  • Subscriber list size grew 3X when luxury appliance retailer Dacor utilized social promotions
  • Revenue grew 5X when apparel retailer JOY the Store combined segmentation with social
  • You can get from the starting line to the bottom line: list growth, brand awareness and increased revenue”.
Lyris’ ‘Email + Twitter + Facebook:  22 Tips to Cross-Channel Success’ Guide
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