‘How Coupons Can Kill Your Sales, And What You Can Do About It’ by Lee Silverstein

Lee Silverstein’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “How Coupons Can Kill Your Sales, And What You Can Do About It”.

Lee Silverstein says, “Ever seen an ad for an air fare special for one price? But by the time you sign up and get to the small print, you realize that your fare isn’t nearly as cheap.

How often does this leave a bad taste in your mouth?”.

How Coupons Can Kill Your Sales, And What You Can Do About It

Marketing for Success