The latest ‘StomperNet’ blog post is titled “The Money is Not in the List”.

Lee Collins says, “You’ve probably heard “the money is in the list”. The “gurus” chant this over and over and for years we have believed them like it’s just a universal and undisputable truth.

So we all obediently worked day and night, trying to build our list…

We create name capture pages online. We run small classified ads to get people to give us their information. We even do joint ventures to leech customers from each other – to “build our list”.

The problem is… the gurus ALL have it wrong or, at best, it’s just half the story”.

The Money is Not in the List

Stomper Blog

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