‘When And How To Use An Alias In Business’ by Michel Fortin

Michel Fortin’s latest blog post is titled “When And How To Use An Alias In Business”.

Fortin says, “A member in my coaching program asked a question about the legality of using an alias or pseudonym in copy.

In other words, a pen name.

That is, is it legal to write the copy in the voice of a fictitious character, or telling the story of a fictitious character enjoying the benefits of your offer?”

When And How To Use An Alias In Business

Michel Fortin’s Blog