The latest ‘MarketingExperiments’ blog post is titled “Marketing Campaign: Landing page optimization can help improve the return on your media spend”.

Brad Bortone says, “Let’s take a quick look at the typical marketing funnel in 2011 to see how you can improve your results. If you’re like the average marketer, you spend a lot of money on media, such as:

–          Broadcast TV ads

–          Newspaper ads

–          Magazine ads

–          Outdoor advertising, such as billboards and transit advertising

–          Radio ads”.

Marketing Campaign: Landing page optimization can help improve the return on your media spend

MarketingExperiments Blog

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