The latest ‘MarketingExperiments’ blog post is titled “Anxiety: Use privacy as a competitive advantage”.

Brad Bortone says, “According to the MarketingExperiments’ conversion heuristic, anxiety is one negative factor that reduces the likelihood that your potential customers will complete that lead form or buy from you. One of the chief causes of anxiety for customers of late has been privacy.

For example, 94% of 45-64 year olds think there should be a law that requires websites and advertising companies to delete all stored information about an individual”.

Anxiety: Use privacy as a competitive advantage

MarketingExperiments Blog

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