‘Want Your Direct Mail Read? Avoid these mistakes’ by Nickolay Lamm

Nickolay Lamm’s guest article on Charlie Cook’s ‘Marketing for Success’ blog is titled “Want Your Direct Mail Read? Avoid these mistakes”.

Lamm says, “How many times have you went through your mail and thrown away everything without looking?

You think to yourself: why would any business want to spend their money on mail that you throw away?”.

Want Your Direct Mail Read? Avoid these mistakes

Marketing for Success