‘Headlines on Deadlines (Part 2)’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Headlines on Deadlines (Part 2): How to consistently write effective headlines without working late”.
Paul Cheney says, “Writing an effective headline takes time. It’s arguably the most important part of your copy, and skimping on the time investment usually produces skimpy results.
When will inspiration strike? What will be your muse? As Douglas Adams said, “Writing is easy. You only need to stare at a piece of blank paper until your forehead bleeds.”
Unfortunately, as a marketer, you don’t have the time (or goatee) of a creative writing master’s student. However, you do have to write”.
Headlines on Deadlines (Part 2): How to consistently write effective headlines without working late
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