The latest issue of ‘Axandra Weekly Search Engine Facts’ has been released. The featured article titled “One Year of Search Engine News: Everything You Need to Know”.

One year of search engine news: everything you need to know

This year, we published many articles that help you to get better results for your website. In this issue, you have a quick overview of the 2011 articles, sorted by category: Google ranking algorithm insights, tips and tricks, link building, Google’s +1 button and Google algorithm updates.

Google ranking algorithm insights:

From time to time, insider information about Google’s ranking algorithm leaks. As a subscriber of our newsletter, you will always be up-to-date with the latest insider knowledge:

  • New Google patent: does your site have references from trusted agents?
  • How search engines might weight the relevance of anchor texts
  • How spelling mistakes influence your rankings on Google
  • The impact of spammy backlinks on your Google rankings
  • Flash pages still won’t get high rankings on Google
  • Google says that valid HTML code is a quality signal
  • Official Google statement: don’t obsess about PageRank
  • Official Google advice: how to check if your contents pass Google’s new quality requirements
  • How Google segments the contents of a web page

Tips and tricks:

Search engine optimization is the most effective way to promote your business. We regularly publish tips and tricks that help you to get more out of your website:

  • Five tips with examples: how to turn more visitors into customers
  • Has your website been penalized by Google? Here’s what you can do
  • Google’s leaked quality rater handbook: 7 helpful tips
  • Official Google statements: how to optimize your web pages
  • Four steps to reach customers with Google in different countries
  • Lust, curiosity, prestige and forbidden fruits
  • With Google’s new sitelinks, the meta description tag becomes more important
  • How to check if spammers abuse your website
  • How Googlers review reconsideration requests
  • Outrun the bear: five steps to beat your competitors
  • How many days does it take to get listed on Google’s first result page?
  • Official Google statements: how to optimize your site
  • Is your website used by search engine spammers?
  • How to get more clicks on your Google listings
  • The top result on Google gets over 36% of all clicks
  • How to get 50% more customers with a simple change
  • How to get listed as quickly as possible in Google’s search results
  • Why SEO is like wealth building
  • Watch out: Google continues to penalize spammers
  • 5 reasons why your SEO campaign doesn’t work (yet)
  • How your web page changes influence your search engine rankings

Link building:

Link building is still the most important search engine optimization activity and it seems that high quality backlinks will remain the most important ranking factor for the foreseeable future:

  • Four types of backlinks that your website can get
  • Optimize your internal links to get higher search engine rankings
  • Why the iPhone 5 will fail (how to create linkworthy content)
  • The risk of using dubious link-building services
  • Seven things that can help you with your link building campaign
  • Four ways to get natural backlinks
  • How to get links from authority sites (+ plan B to get more links)
  • Paid links: do you still have to worry about them?
  • Reciprocal links: don’t be fooled by false information

Google’s +1 button:

Google introduced the +1 button for web pages this year. The new button is Google’s answer to Facebook’s ‘Like’ button and it influences the position of your website in Google’s results:

  • Google +1 as a ranking factor: how it influences your website
  • Everything you need to know about Google’s +1 button

Google ranking algorithm changes:

Whenever Google has a new ranking algorithm, our newsletter will inform you. You will also get tips and tricks on how to benefit from Google’s algorithm updates:

  • The most important Google ranking algorithm changes in 2011
  • Official Google information: 10 recent algorithm changes
  • Google to penalize ad heavy websites – is your website at risk?
  • How to secure your rankings after Google’s latest update
  • Official Google statements about the latest algorithm update
  • Google has released a major ranking algorithm update
  • Official: Google launches a new anti-spam algorithm against content farms
  • How Google is going to fight spam sites in 2011
  • 5 ways to improve your Google rankings with your existing backlinks

This is the 504th issue of our weekly newsletter. That means that it has been available for 9 years and 243 days. We’ll continue to provide you with detailed information about how to get more customers through search engines in the years to come.

Table of contents:

– Facts of the week

– Search engine news and articles of the week

– Success stories

– Previous articles.

Copyright Axandra.com – Web site promotion software

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*IMNewswatch would like to thank Andre Voget and Axandra for granting permission to reprint the latest article.

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