‘Thinking Outside the Box & the Loss Leader Model’ by Matt Carter

Matt Carter’s latest blog post is titled “Thinking Outside the Box & the Loss Leader Model”.

Carter says, “I was talking to someone the other day about how supermarkets often employ a marketing strategy called the “The Loss Leader Model”. This is where they sell products at a loss, knowing that it will entice people to come into the store to buy these products at the bargain price, while they also buy other items when in the store.

This is a clever marketing ploy, and you’ll notice it’s often the products they advertise on T.V. that are these “loss leaders”. Anyway, you might be asking what this has to do with online marketing”.

Thinking Outside the Box & the Loss Leader Model

Matt Carter’s Blog