‘StrongMail’ has released a white paper entitled “The Ultimate Email Lifecycle Marketing Guide: Event-Triggered Alerts”.

StrongMail team says, “In this detailed best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize triggered-alert programs that will increase customer engagement, improve the customer experience and boost revenue.

Key things you will learn:

  • Tips for identifying the best event-triggered alerts for your business
  • Required data assets and technologies
  • 5 steps for launching an effective program
  • Best practices for optimizing triggered alerts and their results
  • Real-world examples from successful programs”.
‘The Ultimate Email Lifecycle Marketing Guide: Event-Triggered Alerts’ – ‘StrongMail’ White Paper
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