The latest ‘MarketingExperiments’ blog post is titled “The Ultimate Click: How to get what you pay for with pay-per-click advertising”.

Paul Cheney says, “In the post, Daniel points out that search engine marketing (PPC Ads) are best utilized in communicating “the value of a click to your landing page, not to get a sale.”

That is his main point. And he’s absolutely right.

What he didn’t mention (probably for the sake of brevity) was the idea that”.

The Ultimate Click: How to get what you pay for with pay-per-click advertising

MarketingExperiments Blog

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