The latest ‘MarketingExperiments’ blog post is titled “Blandvertising: How you can overcome writing headlines and copy that don’t say anything”.

Daniel Burstein says, “I recently wrote a blog post about the audacity of hype – how companies can overreach with their advertising claims … and the potential customers who just don’t believe them.

So today, on the flip side, let me address the copywriting that doesn’t say anything at all. Take the above headline, for example. For lack of a better word, let’s call this”.

Blandvertising: How you can overcome writing headlines and copy that don’t say anything

MarketingExperiments Blog

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