‘The One Guaranteed Way To Get Traffic To Your Business (Nah, Not Really!)’ – Sean D’Souza’s Article

It’s an impossible question to answer. There are reasons why.

Reason 1: Your situation is not mine.
Reason 2: Technology changes all the time.
Reason 3: If you’re on a wave, you ride to the shore faster.

Reason 1: Your situation is not mine

Anyone who tells you that they have a fool proof way to get traffic
is just making an ass out of you. Because there are ten million
ways to get traffic. And before this line is completed, there will
probably be ten million and twenty ways. And no matter what I tell
you, it will not apply to you. But let me try anyway.

Let me tell you that the best way to get really qualified traffic
is to do presentations. So I’m saying this: Do what a friend of
mine does. Get on a plane for 200 days a year and speak at events
back to back, and you’ll get traffic.

Or do what Marketingprofs and MarketingSherpa did when they
started. They cross-promoted their lists. Or do what Red Bull did.
They sent out Red Bull cans by the dozen to the coolest groups in
the university (everyone wants to do what the cool ones are doing).

You’re getting the point, aren’t you?

You are looking for some cut and dried way to get traffic. And
there isn’t a way. Instead there are ten million and forty seven
ways (yes, it just got updated) to get traffic.

And you have to choose the top ten ways that would possibly work
for you. And out of these top ten, about one or two will drive
80-95% of your traffic. And of course, you’ll get lucky and some
people will find you or hear of you. There’s always that luck
element. But there is no way. And the reason why there is no way is
because of technology.

Reason 2: Technology always evolves

Jay Abraham was a cutting edge marketer in the year 1995. Then the
Internet waltzed through the door. Jay didn’t know much about the
Internet. Someone else got to wear the crown.

Microsoft dominated the world of computers and they still do. But
that edge is being taken away. Not one of us could have foreseen
getting customers through Linked In or blogs or Facebook or some
other media. And because technology keeps moving on, you have to
waltz out of the door and into the street with it.

So if you were able to get people to sign up in droves (we got 1500
people to sign up for our teleconferences back in the year 2004),
you probably get 30 people signing up today.

Things change.

Our list has grown ten fold over the year 2004, but the demands on
your customer’s attention has grown as well. So let’s just take a
simple example.

In the year 2009, we had about 1500 people opt in to get free
goodies for the Article Writing Course. In the year 2011, it was
fewer than 700. Now that doesn’t make sense.

Our list has grown. What also doesn’t make sense was that with 1500
people on the list, it would take us 4-6 weeks to fill up the
course. It now takes us as little as 177 minutes. And sometimes
fewer than 60 minutes.

And while strictly speaking this wasn’t a change in technology, it
could be. In the year 2009 or 2008 or 2006, you would not be able
to run video on your website. You would not have podcasts. And you
would not have had this or that.

And that would give the customers fewer chances to get to know you

At least 10-15 of a batch of 20 signed up solely because we met
them in a live workshop in Washington DC and Vancouver, Canada.
That may not have happened if the price of the tickets weren’t as
cheap as they are now. So changing times and technology plays a
huge role in getting customers. And that’s not counting being on
the wave. So what’s the wave?

Reason 3: Riding the Wave

iTunes was new, along came a podcast called Coffee Break Spanish.
This was a Scottish guy, Mark Pentleton, teaching Spanish with a
Scottish accent. No one had heard of Coffee Break before. But there
was a podcast wave. People had new iPods and new iPhones and were
travelling (yes, with discounted air fares) and so they wanted to
learn Spanish. And where better to look than on iTunes?

Coffee Break Spanish rocketed to 30,000,000 subscribers.

That was a while ago. They may have doubled since then, I don’t
know. But to say that iTunes was the saviour is to sell Coffee
Break Spanish short. They worked their butts off to get people to
sign up. They got people to cast votes on various podcast sites.
They managed to get PR and get on radio shows (my memory is a bit
fuzzy here) and the juggernaut started rolling.

Lynda.com was just a site.

Heck it wasn’t a site. Lynda Weinmann published tech how-to books.
When they started out, video was impossible. Then the Internet
changed. Video changed. And today they have a few million hits
every month. All by magic, of course. Not really.

Lynda advertises on Facebook. They go to schools and universities
and offer them special prices. They partner with Adobe and
Adobe promotes a lot of the videos that in turn show how Adobe’s
products are best used. They get a ton of traffic and they do a ton
of things to get that traffic.

The same applies to any wave.

If you got onto the blog wave in 2005, you could have tens of
thousands of visitors. If you got onto the Facebook wave, possibly
the same would apply.

In the year 2002, you could be reasonably average and get a few
thousand subscribers.

I know this because our stuff was average back then. I’d just
switched from a career in cartooning to marketing. I didn’t know
much, didn’t write quite as well and finding our subscribe button
on the page was like looking for a needle in a haystack.

But a few thousand subscribers signed up. But that’s the wave. If
you’re there when it breaks, you ride it and you’re first to the
shore. If you’re still wondering what to do and which way to get
traffic, you’ve missed the wave and will keep missing them forever.

So is there one way to get traffic?

No there isn’t.
There never has been.
There are ten million ways. And next week there will most certainly
be a lot more. You just have to start somewhere. So where do you
start?

Make a list of seven methods you’d feel comfortable doing.

Make a further list of about three methods that would put you
outside your comfort zone. Then work those methods. The methods
that put you outside your comfort zone will take more effort, but
it will give you an advantage. Everyone else will be trying to do
what’s easy and safe. And you’ll be doing something different.

Just like we get on a plane from New Zealand and fly half way
across the world to do a two-day workshop. It’s a lot outside our
comfort zone. It’s a lot to cross time zones, work out a
presentation, answer twenty thousand questions in a week or two. It
takes a month of preparation and a month of recovery. But it’s what
we do. And it’s one of the sources of traffic.

Not your source of traffic.

Our source.
Go ahead. Find your own.
Start today!

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traffic generation idea here.