Silverpop has released a white paper titled “The State of the Social Universe: Insights from Four Experts”.

Silverpop team says, “For brands interested in harnessing the power of social networking to further their goals, social media offers enormous opportunities. But navigating this universe requires more planning and strategy than ever. Get insights from four industry experts on what social marketing trends are emerging and how you can make the most of it all, including:

  • Driving the mobile vehicle smartly
  • Increasing relevance with location-based marketing
  • Using social intelligence to gather valuable data
  • Creating compelling content for social networks”.
Silverpop’s ‘The State of the Social Universe: Insights from Four Experts’ White Paper
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