The latest ‘SEOmoz’ blog post is titled “Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI”.

Keri Morgret says, “One of my guilty pleasures is looking through the search query reports (SQR) of an AdWords campaign for the cringe-worthy search queries that led to someone clicking on a PPC ad. Really Google? You felt that goat transportation cost was related to my keyword of freight costs? Or that a babe cam search should show my ad for digital camera?”.

Stop Paying for Stupid Clicks: Negative Keywords for Positive ROI

SEOmoz

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