‘Landing Page Mistakes’ – ‘MarketingExperiments’ Blog
The latest ‘MarketingExperiments’ blog post is titled “Landing Page Mistakes: E-commerce sites treating new and returning visitors the same”. Daniel Burstein says, “The landing page is the hub of most modern marketing departments. Think about it. Even beyond digital marketing – from print ads, to TV ads, to a QR code on a table tent in a restaurant – almost every aspect of your marketing campaigns drive potential customers to a landing page. That is why landing page optimization can deliver such an impressive ROI. So I talked to my colleagues in the MECLABS Conversion... [...]