‘An Introduction to Using A/B Testing for Marketing Optimization’ – HubSpot eBook
HubSpot has released a free ebook entitled “An Introduction to Using A/B Testing for Marketing Optimization”.
HubSpot team says, “A/B testing your landing pages can help you generate up to 40% more leads for your business. Add this result to the benefits you can get from split testing your calls-to-action and emails, and you’ll see some significant increases in lead generation.
When done correctly, A/B testing can provide a huge competitive advantage for your company. Learn how to get more engagement from the traffic you have with our “Introduction to Using A/B Testing for Marketing Optimization.” This ebook will walk you through the basics of effective A/B testing and help you get started.
In this 50-page guide, you’ll learn:
- What A/B testing is an why it matters in marketing
- 10 guidelines for effective A/B testing
- What variables you should test
- A/B testing case studies”.
‘An Introduction to Using A/B Testing for Marketing Optimization’ – HubSpot eBook
Comments are closed.