‘Friction: 3 simple optimization tactics to get more customers from headline to call-to-action’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Friction: 3 simple optimization tactics to get more customers from headline to call-to-action”.

Daniel Burstein says, “You might have a highly optimized headline …

And you might have a highly optimized call-to-action …

But if customers never get from the headline to the call-to-action, what’s the point of that optimized headline and call-to-action to begin with?

Dr. Flint McGlaughlin, Managing Director, MECLABS, discusses the major impediment that stops your customers from ever seeing your CTA — friction — in this video recording of a recent Web clinic planning meeting”.

Friction: 3 simple optimization tactics to get more customers from headline to call-to-action

MarketingExperiments Blog