‘Incentive: The bacon of marketing tactics’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Incentive: The bacon of marketing tactics”.

Daniel Burstein says, “A marketing incentive is a lot like bacon. No one’s going to argue that it doesn’t taste good. It’s easy enough to make. And it is a quick fix for almost any recipe. Yet, if you were to eat bacon with almost every meal, you end up bloated and unhealthy … like General Motors before the government bailouts.

GM’s failure surely had a lot of causes – relying on the margins from block-long SUVs that go out of style when gas prices (shockingly) change”.

Incentive: The bacon of marketing tactics

MarketingExperiments Blog