Marketo has released a free guide entitled “The Definitive Guide To Lead Scoring”.

Marketo team says, “Learn from those that do it best – featuring real case studies from Jigsaw, The Pedowitz Group, Qliktech and other cutting-edge companies.

Whether you’re a lead generation pro or just getting started, these scoring models, tactics, and measurement tips will transform your practices.

Contents include:

  • The basics in lead scoring including explicit and implicit lead scoring
  • How to get started with examples from Marketo and Marketo customers
  • Advanced strategies including Product Scoring, Account Scoring and Score Degradation
  • Lead Lifecycle Management to improve sales and marketing alignment
  • Common Lead Scoring Issues to save you time and prevent you from inaccurate scores”.

Marketo’s ‘The Definitive Guide To Lead Scoring’ Guide

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