The latest post on ‘Mashable’ is titled “To Follow or Not To Follow: Should Small Businesses Follow Everyone Back on Twitter?”.

Christine Erickson says, “Marketers know that Twitter is a valuable tool used to reach out to thousands of customers. But it’s not just the output of content that’s valuable — the people and other businesses you follow on social media are of equal worth.”

To Follow or Not To Follow: Should Small Businesses Follow Everyone Back on Twitter?

Mashable.com

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