‘Facebook’s 6-Point Plan for Building Brands in the Social Media Age’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Facebook’s 6-Point Plan for Building Brands in the Social Media Age”.

Todd Wasserman says, “Social media has turned the purchase funnel on its head.

That’s the crux of a study that Facebook recently published in conjunction with Forrester Research. The two canvassed 101 C-level and VP-level marketing pros in December 2011 and found the profession has changed.”

Facebook’s 6-Point Plan for Building Brands in the Social Media Age

Mashable.com