The latest article on ‘Website Magazine’ is titled “Email Marketing Benchmarks for Associations from Informz”.

Peter A. Prestipino says, “It is important to note that the Informz report collected data from over 700 large and mid-sized “associations” using its platform, which sent over 600 million emails in 2011 consisting of newsletters, appeals, surveys, and event-related emails. While not a purely commerce-driven, the data does reveal some interesting insights”.

Email Marketing Benchmarks for Associations from Informz

Website Magazine

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