Your goal in marketing to offline businesses is to position yourself as a professional, expert provider of marketing services to your community. Slip-ups, mistakes and fumbles can undermine that goal.

If you follow some advice for selling to small businesses, you could find yourself disrespected and unwelcome to return. If you follow professional processes, your stature will grow, and you will be invited back whenever the business has a marketing need.

This is not a tutorial on what to offer offline clients. It’s how to get in front of more of the right prospects and what to say once you get in front of them for the best probability of a sale.

Learn more here.

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