You can be nice in marketing, but you’ve got to be tough. Machiavelli is Brown’s mentor. There are power roles you can play in your dealings that will keep you from being stepped on by suppliers or customers.

Learn how to take advantage of every legal tool to earn money and save money. Don’t give away your business in negotiations with the bank, the IRS or your suppliers.

When the time comes for you to deal with venture capitalists, be especially careful. They are known for their tough negotiations. You had better be tough, too.

Brown covers all these and ore in his book. Learn more about it here.

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