Lyris Inc. has released a free guide entitled “Email + Mobile + Tablets: Mastering the Device Revolution”.

Lyris Inc. team says, “As the platform revolution explodes in 2012, this market represents a tremendous opportunity to extend the reach of your email campaigns, target your customers more effectively and increase your return on investment.

You’ll learn:

  • Design strategies for the small screen
  • How to create landing pages that convert mobile users
  • What mobile elements to test to drive results
  • How to implement a cross-channel approach
  • The trends and tactics for tapping into tablet users
  • When and how to leverage SMS
  • How smartphone apps are moving users off the Web”.

Lyris’ ‘Email + Mobile + Tablets: Mastering the Device Revolution’ Guide

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