‘ClickBank’ latest blog post is titled “Test and Grow Rich”.

Molly Lane says, ““Testing” is an ugly topic. Why? Because testing variables in advertising, direct mail, phone scripts and sales presentations requires discipline, diligence and patience. To get it right, you can only test one variable at a time. This means that if you change a headline, you can’t change anything else. Plus you have to make sure all other variables remain the same, like the mailing day or a war breaking out that has everybody watching CNN day and night or the President getting caught again with his drawers down or a hurricane hitting”.

Test and Grow Rich

ClickBank Blog

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