Not just without cold calling, without selling at all. You do it by making your offer “incomparable.” Don’t sell commodities (because you’ll get compared on price), provide custom solutions. If your solutions are unlike what everyone else is offering, you can’t be compared to other consultants.

Educate your prospects, displaying your expertise, so they come to you and ask you to create a solution for them that addresses the problems you alerted them to.

Dr. Schenk’s Blue Ocean Leadgen is an educational marketing booklet (48 pages) that you can customize with your own name, logo, address and phone. It introduces your prospects to SEO and the many ways to optimize their site. Once they understand the importance of SEO and the challenges of doing good SEO, they will be looking for help. Where would they turn? You are the obvious expert who can help them.

Dr. Schenk is a long-time practitioner of this approach to marketing, and his experience shows in this training and PLR documentation you can customize and use. Get the whole story here.

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