The latest post on ‘ReadWriteWeb’ is titled “How Online Retailers Use An Age-Old Economic Theory To Boost Sales”.

Dave Copeland says, “Maybe you’ve been in a position similar to the one Hemant Bhargava, a business professor at the University of California, Davis, found himself in as he redecorated his home. As he recounted to Adam Davidson for a New York Times piece, Bhargava found a chandelier on Amazon for $750. He then found the same product on a lesser-known website for $100 less, but still opted to pay more for the same product”.

How Online Retailers Use An Age-Old Economic Theory To Boost Sales

ReadWriteWeb

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