‘Brands Step Up Open Graph Efforts on Facebook’ – ‘ReadWriteWeb’
The latest post on ‘ReadWriteWeb’ is titled “Brands Step Up Open Graph Efforts on Facebook”.
Dave Copeland says, “Brands are increasingly abandoning efforts to get users to “like” their Facebook pages and instead focusing their marketing efforts on Open Graph, the protocol Facebook uses to reflect third-party app use in a user’s social activity.
Facebook has made a series of revisions to Open Graph since it was introduced in 2010; most recently, it extended the concept to include arbitrary actions and make Open Graph actions more prominent on a user’s timeline”.
Brands Step Up Open Graph Efforts on Facebook
ReadWriteWeb
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