Alex Mandossian’s latest blog post is titled “The 4-Part Persuasion Formula for Better Copywriting”.

Mandossian says, “If you want to be more persuasive with your copywriting, there is a 4-part persuasion formula I want to share with you. I learned this formula from one of the world’s greatest copywriters, Gary Bencivenga, who is a mentor, client and dear friend.

Part One: Urgent Problem

If there is no problem, there is nothing to talk about because you can’t offer a solution. Make sure it’s an urgent problem, because urgency makes people more motivated to find a solution”.

The 4-Part Persuasion Formula for Better Copywriting

Alex Mandossian’s Blog

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