It’s no secret that Penguin will make a big difference in site rankings. In fact, for some sites it already has. No longer is the multitude of your backlinks the criterion of good SEO. Now, your links must be for relevant. That is, the anchor text and surrounding text on the site that links to yours, must make sense both in the context of your site, and more importantly, in the context of the site that links to yours.

Natural backlinks, rather than force-fit artificial ones, are what Google is seeking. New Windows software, called Keyword AI, finds keywords that will create a diversity of backlinks that are relevant to your site. “AI” stands for “Artificial Intelligence” and indicates that this software tries to mimic what the human mind would do in looking for keywords.

But these keywords discovered by Keyword AI are not just diverse; they are relevant, and that matters most to Google. This AI approach to relevance + diversity may help your own site. Get the whole story here.

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