Eloqua has released a free ebook entitled “The ROI of Content Marketing” eBook.

Eloqua team says, “Content is an integral piece of any successful demand generation strategy. Compelling content that educates and advances the buyer’s journey is the best call to action for converting contacts. This new eBook provides a formula to calculate the return on investment when it comes to content marketing and understand its impact on the funnel.

Download this eBook to learn the following:

  • How to develop a content marketing plan;
  • The best way to staff the content function;
  • How to track the impact of each piece of content;
  • Evaluating the content that’s resonating most;
  • Calculating the return on content investments“.
Eloqua’s ‘The ROI of Content Marketing’ eBook
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