Steve Peters Benn has written sales copy for years. Now he shares his formula for writing short copy that will really pull in sales.

There’s a place for “long form” copy, but short copy has its place, too. Think about headlines, email subject lines, PPC ads forum posts, etc. All of them are short copy.

Benn has honed his short copy skills and refined them to make every work play a role in sales success, and now he shows you how to write like he does, using his formula to get email opened, get clicks, and make sales.

Short copy isn’t easy; it’s hard. That’s why his guide is so important. Get it here.

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