StrongMail has released a free guide entitled “The Ultimate Email Lifecycle Marketing Guide: Cross & Up-Sell Programs”.

StrongMail team says, “In this detailed best practice guide, you will learn the strategies, technology and creative guidelines that are necessary to implement, test and optimize email-based cross and up-sell programs that allow marketers to drive more profitable behavior from the email subscribers they know best: their customers.

Key things you will learn:

  • Tips for identifying and distinguishing the best types of programs for your business
  • Required data assets and technologies
  • 3 critical components of an effective program
  • Best practices for optimizing cross-sell & up-sell programs
  • Real-world examples from successful programs”.

StrongMail’s ‘The Ultimate Email Lifecycle Marketing Guide: Cross & Up-Sell Programs’ Guide

Sharing is caring