Lyris has released the ‘Guru’s Guide to Email Marketing 2012’.

The Lyris team says, “Email marketing has an average return on investment of $44 for every dollar spent. But achieving optimal results from your email marketing programs requires experience, planning and market knowledge.

That’s why we created the 2012 Guru’s Guide, the definitive guide to email marketing. In this guide you’ll get the latest advice and tips on:

  • Building your email opt-in list
  • Developing high performance email creative
  • Increasing the deliverability of your email messages
  • Analyzing email marketing metrics
  • Integrating email with social media and mobile
  • The 10-Point Email Checkup”.

Lyris’ ‘Guru’s Guide to Email Marketing 2012’

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