Jeremy Schoemaker’s latest blog post is titled “The @adage banner study is great for idiots”.

Schoemaker says, “Last week Adage did a post that reported a banner that was blank got a 70% increase in click through rate then other banners. This has nubs all over the net in a frenzy on this “game changing” study. Wow… shocker… As I showed in my facebook advertising blank ads and even ads written in”.

The @adage banner study is great for idiots

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