John Chow’s latest blog post is titled “ThinkTank 2012 – Frank Kern, John Chow, DK & You?”. Chow says, “ThinkTank 2012 is coming, and that means we are all getting together to spend three days on the beach, under the tent, and in restaurants and bars around sunny Del Mar California! Have you ever been to a conference and”. ThinkTank 2012 – Frank Kern, John Chow, DK & You? John Chow’s Blog [...]
The latest post on Charlie Cook’s ‘Marketing for Success’ blog is titled “What Google Wants From Your Web Marketing”. Cook says, “I grew up with a father who had roots in Scotland. And he gave meaning the to term being Scotch, or frugal. He was always turning down the heat in the winter to 55 right after dinner. He drove”. What Google Wants From Your Web Marketing Charlie Cook’s ‘Marketing for Success’ Blog [...]
The latest issue of ‘ClickBank ClickBrief’ newsletter has been released. ‘ClickBank ClickBrief’ Newsletter Contents – Target key skills, know the market to succeed – Don’t neglect client side in learning PPC – Channels’ unique strengths, sequencing key to customer acquisition – How to optimize results in AdWords. ‘ClickBank ClickBrief’ Newsletter [...]
Lyris has released the ‘Guru’s Guide to Email Marketing 2012’. The Lyris team says, “Email marketing has an average return on investment of $44 for every dollar spent. But achieving optimal results from your email marketing programs requires experience, planning and market knowledge. That’s why we created the 2012 Guru’s Guide, the definitive guide to email marketing. In this guide you’ll get the latest advice and tips on: Building your email opt-in list Developing high performance email creative Increasing the deliverability of your email messages Analyzing email marketing... [...]
The latest post on ‘Mashable’ is titled “Google Augments Mobile Search With Handwriting Recognition [VIDEO]”. Marc Georges says, “Web search has evolved from traditional query typing to voice search, to auto-complete and even image searches. Now search giant Google is taking the next step in making finding stuff on the web easier by augmenting its mobile search offerings with handwriting recognition. The new feature, Google Handwrite, will run on Android phones and tablets, and on iOS devices running iOS 5, with support for 27 different languages”. Google Augments Mobile Search... [...]
Alex Jeffreys is hosting a webinar on Wednesday, August 1 at 6.00 pm EDT. Alex Jeffreys says, “On Wednesday 1st August 2012 @ 6pm Eastern Time I’m ONCE AGAIN hosting a LIVE Webinar to show you STEP-BY-STEP EXACTLY how to NEVER worry about traffic again. On the LIVE Webinar You Will Discover… * MY favourite way to get traffic. PERIOD * The best source of traffic if you are just starting out * How to get other people sending you traffic – for free * What you MUST have in place BEFORE you get traffic * Why you should NEVER rely on Google for traffic * How to build a fully automated... [...]
IBM is hosting a webinar on Wednesday, August 8 at 1.00 pm EST. The IBM team says, “Marketers from top-performing companies are driving the customer experience, adopting new technologies, and keeping pace with the growth of new channels. How do you compare? Too often, marketing groups have been operating in silos, and their disconnected marketing programs have created poor customer experiences and missed opportunities to improve marketing results. Yet, IBM’s most recent global marketing survey – updated for 2012 with input from hundreds of marketing organizations – shows that... [...]
W. Jeffrey Rice’s latest article on MarketingSherpa is titled “Marketing Research Chart: When is it time to hire out? Filling the gaps in email marketing for 2012”. Rice says, “When it comes to meeting the demands of email marketing in a tough economy, many organizations find value in outsourcing. View this week’s chart to see what 2,735 marketing professionals had to say about the email-related services their teams are using to overcome limitations in expertise and time in 2012”. Marketing Research Chart: When is it time to hire out? Filling the gaps in email marketing... [...]
The latest post on ‘ReadWriteWeb’ is titled “Outlook.com: Take a Tour of Microsoft’s Hotmail Replacement”. Dan Rowinski says, “Microsoft released a new Web-based email client today called Outlook.com. The new online Outlook takes some of the aesthetics of the Windows 8 “Metro” interface and mixes it with the functionality of Hotmail. Many of Microsoft’s productivity apps also take center stage, and it allows users to import contacts from all of their social services. Take the tour of the new Outlook.com below”. Outlook.com: Take a Tour of Microsoft’s Hotmail... [...]
The latest article on ‘The Forrester Blog’ is titled “Attribution Move Shows Facebook Is (Finally) Listening”. Joanna O’Connell says, “Is Facebook finally getting over itself? Or, rather, is Facebook actually starting to realize that its place in the advertising ecosystem is just that – a place – not the whole answer, but rather a part of the answer? If the recent news that Adometry will be allowed to place attribution tags inside the Facebook ecosystem is any indication, Facebook is starting to get the message”. Attribution Move Shows Facebook Is (Finally) Listening The... [...]