Jeremy Schoemaker’s latest blog post is titled “When Will So-Called Experts Stop Trademarking Search Industry Terms”.

Schoemaker says, “I had thought we were past the days of respected industry professionals from trademarking generic industry names.  But last week Jenn Mathews (proudly, no less) announced she had trademarked the term “Search and Social”.  Seriously?  This is barely a step away from the ridiculous SEO trademark that Jason Gambert did a few years back.

Search and Social, both combined and separate are huge terms in the industry, and one that all industry professionals use on a daily basis”.

When Will So-Called Experts Stop Trademarking Search Industry Terms

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