‘Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?’ by Patsi Krakoff

Patsi Krakoff’s latest ‘Writing on the Web’ blog post is titled “Content Marketing: What Are Your Target  Audience’s Interests, Needs, and Wants?”.

Krakoff says, “Content marketing is all about quality content that grabs the attention of your ideal prospects and clients. If you want to create content that engages readers, you need to know their online habits and interests. Yet how many of us post on a blog or upload a video to YouTube without taking time to survey what are our target audience‘s interests, wants and needs?”.

Content Marketing: What Are Your Target  Audience’s Interests, Needs, and Wants?

Patsi Krakoff’s Writing on the Web Blog