‘Twitter’s Promoted Tweets Are Now Targeted Based on Your Interests’ – ‘Mashable’

The latest post on ‘Mashable’ is titled “Twitter’s Promoted Tweets Are Now Targeted Based on Your Interests”.

Emily Price says, “Twitter launched interest-targeting Thursday for promoted tweets. The move allows those with Promoted Tweets and Promoted Accounts to set a list of interests that those accounts and tweets specifically target.

“By targeting people’s topical interests, you will be able to connect with a greater number of users and deliver tailored messages to people who are more likely to engage with your Tweets,” Kevin Weil, Twitter’s director of product management, wrote in a post on the company’s advertising blog”.

Twitter’s Promoted Tweets Are Now Targeted Based on Your Interests

Mashable.com