‘Marketing Basics: 7 B2B content marketing tactics’ – MarketingSherpa

The latest article on MarketingSherpa is titled “Marketing Basics: 7 B2B content marketing tactics”.

David Kirkpatrick says, “If the MarketingSherpa B2B Summit 2012 presenters were correct, content marketing is becoming the focal point around which all other marketing channels orbit. Without quality content, email is less effective, social media would probably be unnecessary, and both lead generation and lead nurturing would be more difficult.

To provide some insight into B2B content marketing, MarketingSherpa reached out to two B2B content marketing consultants for seven tactics for this important marketing channel. Read on to learn more about types of B2B content, how to find content topics, and mapping B2B content to the buying stages of the complex sale”.

Marketing Basics: 7 B2B content marketing tactics

MarketingSherpa