‘Customer Theory: How we learned from a previous test to drive a 40% increase in CTR’ – ‘MarketingExperiments’ Blog

The latest ‘MarketingExperiments’ blog post is titled “Customer Theory: How we learned from a previous test to drive a 40% increase in CTR”.

Daniel Burstein says, ““The goal of a test is not to get a lift, but rather to get a learning.” – Dr. Flint McGlaughlin, Managing Director and CEO, MECLABS

Many marketers have latched onto A/B testing as a way to improve marketing results. And, they can certainly do that. However, to really drive sustainable returns, you must look past a test that simply tells you to use the red button instead of the blue button, and instead see what split testing is teaching you about your customers”.

Customer Theory: How we learned from a previous test to drive a 40% increase in CTR

MarketingExperiments Blog