The latest ‘Business Thrival’ blog post is titled “Making Money with Newsletters (and iPhone Apps)”.

Denise Gosnell says, “Remember how just five years ago, everyone was more excited to receive emails than they are today?  In the past few years, we have all been getting more emails than ever before.  We now have to decide in a split second which emails to delete, and which ones to keep.

This means that even if someone gave you their email address willingly, you will still have to deliver great value to that person over time, or they will opt-out of your mailing list and tell you to stop contacting them.

A great way to build reader loyalty is to have a periodic newsletter, such as twice weekly.  A good newsletter should focus on delivering great content, and be pleasing to the eye”.

Making Money with Newsletters (and iPhone Apps)

‘Business Thrival’ Blog

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