Gary DeJesus’s latest article on ‘MarketingProfs’ is titled “BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College Crowd”.

DeJesus says, “Summer’s behind us, fall’s here, and across the US students have descended upon college campuses for the new academic year. With those students comes a huge amount of economic power: The US boasts more than 21 million college students, who have a total discretionary spending power of $120 billion per year (according to re:fuel College Explorer by Crux Research). Their impact on the economy is unquestionable.

Not surprisingly, then, marketers are increasingly excited about the opportunity to market on college campuses”.

BMOC (Big Marketer on Campus): How Your Brand Can Win Over the College Crowd

MarketingProfs

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