The latest article on MarketingSherpa is titled “Marketing Research Chart: Most effective testing methods for value proposition”.

Daniel Burstein says, “Testing can be one of the most effective ways to build a value proposition for your product or service. But, where — and how — should marketers begin these productive testing campaigns?

See which platforms marketers use most often to test value proposition, and share your thoughts and advice on these findings in this week’s chart”.

Marketing Research Chart: Most effective testing methods for value proposition

MarketingSherpa

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