MarketingSherpa has released a case study titled “Database Marketing: Hearst increases direct mail response 25%, creates 200% ROI”.

David Kirkpatrick says, “Database management is important for efficient marketing practices once your customer base reaches a certain size. Hearst Magazines definitely fits that bill with a reach of 87 million adults. The issue was an error-filled and unwieldy database for marketing to that audience.

This case study covers the process Hearst utilized to take control of, and rebuild, the marketing database, and how those steps led to a 200% ROI, 25% lift in direct mail response, and an 8% reduction in database records”.

Database Marketing: Hearst increases direct mail response 25%, creates 200% ROI

MarketingSherpa

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