Jeremy Schoemaker’s latest blog post is titled “The FTC Goes Mobile”.

Schoemaker says, “As the world goes mobile, so does the Federal Trade Commission (FTC).

Earlier this year, the Commission held a public workshop to hear and discuss ideas for updating its “Dot-Com Disclosures” guidelines (created in 2000) to fit the new world of digital marketing, including social media and mobile advertising. Proposed revisions are expected to be out for public comment before the end of the year. Meanwhile, in an interim attempt to respond to the marketing chaos surrounding the tsunami of “apps” now flooding mobile devices, the FTC recently published a guidance document for app developers entitled, “Marketing Your Mobile App: Getting It Right from the Start.””.

The FTC Goes Mobile

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